"Courage is not the absence of fear but knowing what to do in the presence of fear.“
- Nick Choudry -
What follows are some guiding principles which we can use to make sure we stay on the right path but without worrying about the details. I don't claim ownership of these principles or the way in which the are worded but I am responsible for choosing whether to live by them and if I am not, that something other than a vacuum replaces them.t.
Rule 1 - Get out of your comfort zone.
I honestly don't believe that much good will come to anybody if they remain in their comfort zone. Businesses grow, wealth is created and ideas formed when working outside of where you feel at ease.
Rule 2 - Stand up for yourself and your business.
In this country we have a much overlooked gift of law and order. If you find that a competitor or even a colleague is holding you back through intimidation move on any way. Our ancient brain perceives threats which don't exist anymore.
If somebody physically intimidates you, walk up to them smile, shake their hand and then go and get on building your business regardless of what they may think, how big they are or whatever else the ancient part of your brain tries to use against you.
Rule 3 - Practice solving your own problems.
I don't mean the small stuff. If you don't know what button to press in Magento, don't waste time hunting around. But the really big stuff, the fundamentals. Which product, which design, how much to borrow.
This will train your business brain to function instinctively like your ancient survival brain. In time, you will have a killer edge over your competitors.
Rule 4 - Do it anyway.
Whatever is worrying you in life, be sure to accept the worst thing that could possibly happen, always quantify what the worst outcome could be in any given situation. Then get on with it anyway.
It is very unlikely that the worst thing that could happen to you will be anywhere near as bad as the cloud of undefined consequences that will hang over you if you don't do it. When we have nothing to worry about we are not doing much, and not doing much may supply us with plenty of future worries.
Make a plan, understand the risks, mitigate for them and get on with it.
Rule 5 - Don't expect life to be fair.
Life is not fair! never has been, never will be. You make your own luck in this world.
Rule 6 - Keep moving forward.
Never stop challenging yourself in life. Never stop doing new things in your business and life. Make it a goal to be better then yesterday.
Rule 7 - Always be courageous in your dealings.
Remember that courage is not the absence of fear but rather knowing what to do in the presence of fear....Be courageous!
Rule 8 - Plan and measure everything of importance.
Plan out your day your week your month your year then you will have a plan for life. Any thing that is measured will improve..
Rule 9 - Never quit.
Never give up on your dreams! When you get to the point of wanting to quit, DON′T, you are probably closer than ever to achieving your goal.
Rule 10 - Keep your sense of humor alive and always find a reason to smile.
Have a bounce in your step, lighten up! No one is in control as much as they would like to think they are. Always keep in mind that we are not here for long, we should at least make sure we enjoy our time here!
"People of humor are always in some degree people of genius".